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MADE ONLY FOR DOGS 2–25 LBS

FROM NEVER-ENDING ITCHING TO CALM, HAPPY LIVING

One small chew a day that calms the itch from the inside out — because the real reason she keeps scratching isn't on her skin.

Small dog resting calmly beside her owner with the Small Dog Co. Itch Relief pouch nearby
UP TO56%OFF
  • Calms itchy paws, ears & skin
  • Helps bring back quiet nights
  • One tiny chew, made for her size — no cutting or guessing
  • She'll eat it, or your first pouch is free
CALM MY DOG'S ITCH
★★★★★  4.7 from 1,014 verified reviews · 60-day money-back guarantee

Unlock free gifts as you add pouches — free shipping, the Itch Playbook + Small Dog Digest e-books, and a free bonus pouch.

Wendy R. with her small dog
★★★★★
“She stopped licking her paws within the first week — I finally got a full night's sleep.”
— Wendy R. Verified Buyer
As seen on

You Know The 3AM Scratching. Here's What It's Really Telling You.

The licking that never stops. The scratching that wakes the house. Itchy, allergic skin is the #1 reason dogs see the vet — thirteen years running. These signs may mean the problem involves more than the surface of her skin.

Rust-Stained Paws

White paws turning brown from round-the-clock licking. That's not dirt — it's the itch, written on her fur.

Corn-Chip Ears

The yeasty "Frito" smell and gunk that comes back after every $300 cleaning.

All-Night Scratching

She can't sleep. So you don't sleep. Night after night.

Scratched-Raw Skin

Hot spots, red bellies, watery eyes — flaring worse every pollen season.

Small breeds are among the most allergy-prone dogs alive — and every fix on the shelf is a big-dog formula, shrunk.

ChihuahuaChihuahua
Yorkshire TerrierYorkie
MalteseMaltese
French BulldogFrenchie
Shih TzuShih Tzu
PomeranianPomeranian
CALM MY DOG'S ITCH
★★★★★  Trusted by 10,000+ happy small-dog parents
Small dog scratching at night

The Real Reason She Can't Stop Scratching Isn't Her Skin. It's Her Gut.

Up to 80% of your dog's immune system lives in her gut. When that balance breaks, the immune response misfires — and the place you SEE the misfire is her paws, ears and skin.

That's why the shampoos wash off, the wipes wear off, and the pills wear out. Americans now spend nearly $2 billion a year on prescription itch drugs — drugs that silence the alarm while the fire keeps burning underneath.

Itchy/allergic skin: the #1 canine insurance claim 13 years straight (America's largest pet insurer). Rx figure: Zoetis FY2025 annual report.

And the part nobody tells small-dog parents: every one of those fixes was built, dosed and tested on dogs ten times her size.

Small dogs digest differently — transit time, fermentation, the whole colon runs on a different scale. A big-dog formula cut in half isn't a smaller solution. It's a guess with a knife.

How Itch Relief Helps Calm The Itch From The Inside Out

Itch Relief supports the gut-skin connection with three forms of daily support—prebiotics, spore-forming probiotics and postbiotics—all in one tiny chew made specifically for dogs 2–25 lbs.

01
Feeds the beneficial bacteria in her gut

FOS and GOS prebiotics nourish beneficial bacteria and support a healthier gut balance.

02
Built to survive digestion

Three spore-forming probiotic strains are designed to withstand stomach acid and reach the gut.

03
Supports the gut-skin connection

Postbiotics support a healthy gut environment and normal immune function from within.

30 BILLION CFU·3 NAMED SPORE-FORMING STRAINS·200 MG PREBIOTICS·75 MG POSTBIOTIC BLEND
MADE ONLY FOR DOGS 2–25 LBS — ONE TINY DAILY CHEW. NO CUTTING OR GUESSING.
CALM MY DOG'S ITCH
★★★★★ 30 Billion CFU · 3 Spore-Forming Strains · Clinically Studied Strains
VET-FORMULATED · MADE FOR SMALL DOGS

You've Watched Her Scratch For Months. A Vet Helped Us Do Something About It.

Itch Relief wasn't dreamed up by a marketing team. It was formulated with a veterinarian — for one job: support the gut that's driving the itch, gently and every single day.

And it's made for a dog 2–25 lbs — not a big-dog chew cut in half and hoped. Her size, her dose, from the very first chew.

Dr. Kathrina Lindley, Veterinarian
“When a small dog can't stop itching, I look at the gut — not just the skin.”
Dr. Kathrina Lindley, Veterinarian & Formulator
Veterinarian holding a small dog
Try Risk-Free For 60 Days
Veterinarian Formulated
Fast, Free US Shipping
Built Only For Small Dogs
CALM MY DOG'S ITCH
★★★★★ 4.7 from 1,014 reviews · Twice-guaranteed

Ready To Get Your Happy, Playful Little Dog Back?

Thousands of small-dog parents have already made the switch — and left 1,014 reviews. Here's what they're saying:

4.7
★★★★★ Based on 1,014 reviews
5 82%
4 11%
3 4%
2 2%
1 1%

The Numbers Small-Dog Parents Report

Not vague promises — the outcomes owners tell us after they switch.

94%
reported less scratching
81%
cleared up their dog's ear infections
82%
left a 5-star review

Based on a survey of 1,000+ small-dog owners · 5-star share from our 1,014 verified reviews. Individual results vary.

One Tiny Chew. One Simple Daily Routine.

1
Give one chew every day

No cutting, crumbling or measuring.

2
Use it consistently for 60 days

Daily use gives the formula time to support her gut and normal immune function.

3
Track the signs that matter

Watch her scratching, paw licking, ears, sleep and overall comfort.

START HER 60-DAY ROUTINE
★★★★★  One chew. Once a day. Her size.

Her 60-Day Journey From Itchy To At Ease

Days 1–14
Settling In
  • The spore cultures colonize and the gut starts rebalancing
  • Honest note: a short adjustment window (a softer day or two) is normal and passes
  • She takes it like a treat — so day 14 feels exactly like day 1
  • The Itch Starts Easing
  • In clinical study, scratching eased by week 2 on this blend class
  • The first thing most parents notice at 3AM: silence
  • Paws and ears begin to calm as the immune response settles
  • Days 15–30
    Days 31–60
    The New Normal
  • Itching normalized around week 4 in study — now the job is keeping it there
  • Coat, energy and calm follow as the gut–skin axis stabilizes
  • Not there by day 60? That's exactly what the money-back guarantee is for.
  • The Real Cost Of Not Addressing The Gut

    Chasing the itch on the surface never ends — because the fire keeps burning underneath. Here's what small-dog parents told us they were spending, year after year, before they fixed the root:

    Chasing the symptom
    • Allergy pills (Apoquel & similar)$75–150/mo
    • Anti-itch injections (per shot)~$95 each
    • Medicated shampoos & wipes$30–60/mo
    • Vet visits for flare-ups$150–300 each
    • Allergy panel testing$200–800
    • Dermatologist referral$2,000+
    Typical yearly spend $2,000–$5,000+
    Fixing the root
    • Small Dog Co. Itch Relief$1.10/day
    • One chew, dosed for her size
    • Works at the gut, not the surface
    • No prescription, no monthly shot
    • Devour-It + 60-day guarantee
    • Cancel anytime, one click
    Three months of Itch Relief costs less than one vet visit for an ear infection.

    Cost ranges reflect what small-dog owners reported spending on the itch loop (verified reviews & published figures). Individual costs vary.

    STOP CHASING THE ITCH
    ★★★★★  4.7 from 1,014 reviews · Twice-guaranteed

    Made For Her Gut — Not Shrunk Down From A Labrador's

    Every "all-sizes" chew on the shelf was built for a big dog, then scaled down with a dosing chart. Here's the difference that makes.

    Ordinary all-sizes chews
    Generic all-sizes dog supplement jar
    • Dosed by weight band — cut, crumble & guess for a small dog
    • Live or freeze-dried cultures that can die in stomach acid
    • 3–5 billion CFU — or a hidden "proprietary blend"
    • Pre + pro only — no postbiotic immune trainer
    • No taste guarantee — pay first, hope she eats it
    vs
    Small Dog Co. Itch Relief
    Small Dog Co. Itch Relief pouch
    • One chew, dosed for 2–25 lbs — no cutting, no math
    • Spore-armored cultures built to survive acid & arrive alive
    • 30 billion CFU — named strains, nothing hidden
    • Pre + pro + postbiotic — the full gut-training trio
    • Twice-guaranteed: Devour-It taste + 60-day money-back
    DEVOUR-IT +60DAY DOUBLE
    GUARANTEE

    Zero Risk. Twice Guaranteed.

    1 · The Devour-It Guarantee: you can't fix her gut with a chew she won't touch. If the pickiest dog in your house refuses it, the first pouch is free — we take that risk, not you.

    2 · The 60-Day Money-Back Guarantee: if she isn't scratching less, sleeping deeper and living calmer within 60 days, we refund you. No forms, no fight.

    Made in the USA
    Clinically Studied Strains
    Small-Batch Fresh
    Easy One-Click Cancel

    Meet Itch Relief — The First Itch-Root Probiotic Built Only For Small Dogs

    ★★★★★ 4.7 from 1,014 reviews · 30 Billion CFU · 30 Soft Chews

    One tiny chew. Once a day. Her size — 2 to 25 lbs.

    Choose your plan
    Quantity · add one per dog
    1
    Your unlocked free gifts
    Free US shipping Free US Shipping$9.95 value · any plan
    Free e-books Free E-Books — Itch Playbook + Small Dog Digest$51 value · every subscription
    Free bonus pouch Welcome Bonus — 1 Month FREE$39 value · 3-month plan (first month)
    CALM MY DOG'S ITCH
    Ships in 24 hours — order before 2PM US and it ships the same day
    Only 16 left at this intro price
    1-month ships every 30 days · 3-month every 90 days · cancel anytime

    But we really suggest subscribing — consistency is what calms the itch from the inside out. The gut rebalances over the first few weeks, and one daily chew keeps it calm.

    ★★★★★ Twice-guaranteed · Devour-It + 60-day money back

    Real Small-Dog Parents. Real Relief.

    Join the 10,000+ small-dog parents who stopped cutting big-dog chews in half — and finally calmed the itch at the root.

    4.7
    ★★★★★ Based on 1,014 reviews
    5 82%
    4 11%
    3 4%
    2 2%
    1 1%
    CALM MY DOG'S ITCH
    ★★★★★  60-day money-back guarantee · Cancel anytime

    Frequently Asked Questions

    What are the ingredients?

    Actives per soft chew (2.5 g): a spore-forming probiotic blend — Bacillus coagulans, Bacillus clausii and Bacillus subtilis — at 30 Billion CFU, plus 100 mg FOS and 100 mg GOS prebiotics, and a 75 mg postbiotic yeast blend (Saccharomyces cerevisiae, Cyberlindnera jadinii).

    Other ingredients: Apple Cider Vinegar, Chickpea, Coconut Glycerin, Coconut Oil, Smoked Hickory Flavor, Lecithin, Maltodextrin, Pork Liver, Rosemary Extract, Sunflower Oil, Sweet Potato. 30 chews per pouch — the full Supplement Facts panel is near the bottom of this page.

    This would be the third itch chew I buy. Why would this one work?

    Because the first two shared the same two flaws: the cultures died in stomach acid before they arrived, and the whole formula was dosed for a dog several times her size.

    Itch Relief fixes both. Spore-armored strains that survive to the gut, in a formula calibrated for 2–25 lbs — the exact strain class where 2024 canine research measured the allergy signal itself dropping. And if it still isn't different, the 60-day guarantee means the third try is the free one.

    Could it make her worse? She has a sensitive stomach.

    Straight answer: some dogs have a short adjustment window in the first days — a softer stool can happen while the gut rebalances. It passes. If she's extra sensitive, start with half a chew for 3–4 days.

    And the ingredient people worry about — the postbiotic — is inactivated. It cannot grow or colonize anything. It only trains the immune response.

    What if she refuses to eat it? She's the pickiest dog alive.

    Then the first pouch is free — that's the Devour-It Guarantee. Soft, treat-flavored, sized for a tiny mouth. If she still says no, you don't pay. Simple.

    How many chews per day?

    One. For every dog from 2 to 25 lbs. No cutting it into quarters, no splitting it over breakfast and dinner, no math.

    How fast will I see a difference?

    The honest version: in clinical study on the strain class, itching eased around week 2 and settled by week 4. Coat and calm follow after. That's why the best-value plan runs 3 months — and why the guarantee runs a full 60 days.

    Is the subscription a trap?

    No. Pause, skip or cancel online in one click, anytime. The subscription exists because gut balance is a daily habit — not because we like fine print.

    Can I give it alongside Apoquel, Cytopoint or her other meds?

    Itch Relief is a food-based daily chew, not a drug — so most owners give it alongside their dog's routine. But anything your dog takes regularly is worth clearing with your vet first, especially prescription meds. Many owners use it to support the gut while they and their vet work on the bigger picture.

    How is this different from Apoquel or allergy meds?

    Prescription meds like Apoquel or Cytopoint quiet the itch signal — fast relief, but they don't touch what's driving it, so the itch tends to return when they wear off. Itch Relief works from the other end: rebalancing the gut, where a large share of the immune system lives. It's slower, but the goal is lasting calm instead of daily suppression. It isn't a drug and isn't a reason to change medication on your own — always loop in your vet.

    Is it safe for puppies and senior dogs?

    It's a gentle, food-based chew made for adult small dogs. For puppies under about a year, or seniors with existing conditions or on medication, check the timing with your vet first — but the formula itself is designed to be easy on small, sensitive systems.

    She has food allergies — what's actually in it?

    It's grain-free and made without chicken, corn, soy or wheat, and no artificial dyes. The savory flavor comes from pork liver, and it's chickpea-based. The active blend is spore-forming probiotics plus FOS/GOS prebiotics and a yeast postbiotic — the full panel is on the Supplement Facts image above. If your dog has a known pork or legume sensitivity, scan the list first.

    Does it need refrigeration? How do I store it?

    No fridge needed. The probiotics are spore-forming, which means they're shelf-stable and stay alive at room temperature — that's the whole point of the spore armor. Just reseal the pouch and keep it somewhere cool and dry.

    What if it doesn't work for us?

    You're covered twice. If your dog won't eat it, the first pouch is free (the Devour-It Guarantee). And if you don't see a calmer, less itchy dog within 60 days, email us for a full refund — keep the pouch. Shipping is free on every plan in the US, and orders placed before 2 PM ET ship the same day.

    Email us at: support@thesmalldogco.com

    *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Probiotic effects are strain-specific; published research is at the ingredient/strain level and the finished Small Dog Co. product has not itself been clinically tested. Testimonials reflect individual experiences and are not a guarantee of results. Always consult your veterinarian, especially if your dog is on medication. Information here is educational and not a substitute for professional veterinary advice.

    © 2026 Small Dog Co. All rights reserved.

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